1. Ideas & Opportunities

Spotting opportunities.

⦁    Identify and seize opportunities to create value by exploring the social, cultural and economic land-scape
⦁    Identify needs and challenges that need to be met
⦁    Establish new connections and bring together scattered elements of the landscape to create op-portunities to create value

Creativity.

⦁    Develop several ideas and opportunities to create value, including better solutions to existing and new challenges
⦁    Explore and experiment with innovative approach-es
⦁    Combine knowledge and resources to achieve valuable effects

Vision

⦁    Imagine the future
⦁    Develop a vision to turn ideas into action
⦁    Visualise future scenarios to help guide effort and action

Valuing Ideas.

Make the most of ideas and opportunities.

⦁    Judge what value is in social, cultural and eco-nomic terms
⦁    Recognise the potential an idea has for creating value and identify suitable ways of making the most out of it

Ethical & Sustainable Thinking.

Assess the con-sequences and impact of ideas, opportunities and actions

⦁    Assess the consequences of ideas that bring value and the effect of entrepreneurial action on the target community, the market, society and the environment
⦁    Reflect on how sustainable long-term social, cultural and economic goals are, and the course of action chosen
⦁    Act responsibly