Commerce archive
The Commercial Archive.
In the digital 'Commercial archive' the relevant information and data are stored in the work files (WD), per department (WS), per organization sector (OS). The departments are: a) Public relations, b) External marketing, c) Internal marketing, d) Acquisition and e) Sales.
Acquisition
Acquisition is working hard all day with networking, social media, e-mail, telemarketing, events, and sponsoring to attract promising prospects for Sales.
External marketing
External marketing investigates, analyzes, objectifies and learns from all informationabout the same vertical market as the company is moving on. This includes factors such as partnerships, market share, quality, pricing, distribution channels and locations
Internal marketing
Internal marketing investigates, analyzes, objectifies and draws conclusions from all available administrative information, in order to gain a better insight into the financial
return of the core activities delivered to the target groups.
Public Relations
Public relations views the company with a helicopter view and, as such, markets it to all (potential) stakeholders.